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Captive Kids:
Selling Obesity
at Schools
An Action Guide to Stop the Marketing of Unhealthy Foods and Beverages at School.

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BRIGHT IDEAS

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Green Academy
Healthy Eating Bright Idea (Submitted on June 27, 2005)

What did they want to do?

Green Academy students and a teacher developed a healthy fundraiser by planting seeds and selling plants to the school community.

Who took action?
Sixteen Green Academy students and one teacher, Jose Caballero.

Where did this happen?
Santa Barbara High School - school

Demographics

  • 2,300
  • 20%
  • 60% Hispanic; 35% Caucasian; 5% other

Academic Year Implemented
2004-2005 Academic Year

Why did they want to do it?
We hoped to establish and promote a healthy school environment for kids, publicity for the Green Academy and Green Club, and raise money.

Background

How did they accomplish their goal?
1. Planted seeds in flats and kept them in the greenhouse. 2. Once seeds sprouted and plants were big enough, they were transplanted to the garden and into 6-packs. 3. Order forms were passed out to teachers and parents.

What were their results?
Results included a profit of $200 and an increased awareness of our program, the Green Academy and the school garden.

What are their future plans?
We are planning to sell our fresh, organic produce to district Food Services for the salad bar, with our ultimate goal to promote student health.

For More Information Contact
Jose Caballero
Santa Barbara High SChool
700 East Anapamy Street
Santa Barbara, CA  93101
United States
805 965 7152
[email protected]

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Bright Ideas Overview:

About Bright Ideas
A brief introduction to the Bright Ideas program.

Healthy Eating Bright Ideas
Encouraging people to eat a more healthy diet.

Physical Activity Bright Ideas
Encouraging people live a more physically active lifestyle.

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